NEW DELHI: The co-living industry, unlike other industries, has shown great resilience during COVID-19 crisis. In its efforts to provide a safe, hygienic and comfortable living experience, OYO LIFE – OYO’s long-term rental housing business is offering multiple value-added services to strengthen its value proposition to the customers. In addition to this, the company has launched a distinctive offer of 20% discount on monthly rent, starting from the fourth month of the long-term stay. This means, customers can save up to Rs 40,000 annually.
Customer behaviour is changing across the co-living industry with hygiene, safety standards and minimal-touch SOPs becoming the norm. As a responsible rental housing business, OYO LIFE has introduced the ‘Sanitised Stays’ programme for its residents. Select OYO LIFE properties will have hygiene kits for guests and cleaning supplies for staff supplied by consumer goods company Unilever, including products from brands such as Lifebuoy, Domex, Sunlight and Cif.
Adding a wide range of such services like online education, laundry, shared mobility, OYO LIFE aims to create a wholesome living experience for its residents. These services include partnerships with brands in the following areas:
Focussed on digital learning and online education: Partners with Harappa to provide exclusive courses & discounts on specialised courses including personality development, Digital Marketing, Business Analytics, among others
Laundry services: Partners with PickyMyLaundry, DhobiLocker and Ohmywash, strong regional laundry players offering short-term packages for the residents
Shared mobility services: Partners with YULU Bikes providing a hassle-free commute to OYO LIFE residents in Bengaluru & Pune at affordable prices
Commenting on the newly introduced value-added services for its residents, Ankit Gupta, COO, Frontier Business leading OYO LIFE in India said, “With safety and hygiene continuing to be the top priority of customers, more and more students and working professionals are moving to organized setups like OYO LIFE. We’re extremely pleased to partner with Unilever and provide their trusted products to help customers, as well as our staff, stay as safe as possible. Our value-added services & multi-brand partnerships have been introduced, keeping in mind our various customer segments which include millennials, students and young professionals. These services ensure the extra comfort right from taking care of laundry woes to help our residents upskill through our partnerships with EdTech players such as Harappa giving a wholesome living experience. To ease the burden on the wallet, our newly introduced distinctive discount offer helps save money during these challenging times. Together with our owners, we promise to give our residents the confidence to enjoy the stress-free & comfortable living experience as we help drive higher standards in hygiene”
Commenting on the partnership, Shreyasi Singh, Founder & CEO, Harappa Education said, “We’re thrilled to partner with OYO Life to offer their residents our flagship course on Speaking Effectively, as well as a specially-curated program. Our high-impact online courses help professionals build foundational success skills and we’re excited that OYO Life members will have access to these learning opportunities. We look forward to this partnership bringing great value to India’s ambitious professionals.”
At OYO Life, the company is continuously innovating to be the preferred option for customers in the new reality. The value added services aim to improve the customer satisfaction in the long term. Residents can see the various value added services on OYO LIFE’s Services on the homepage of the app.