NEW DELHI: After establishing itself in just a matter of six months in Pune, Xanadu Realty continues to bolster its presence in the region by delivering the most successful real estate launch of Q3 FY21-22, Kumar Parc Residences, for its star client Kumar Properties.
With a focused and power-packed 2 months of preparation, the project saw unprecedented sales of INR 1.5 billion (60% of total) in mere 4 weeks of launch.
The success is driven by the credibility of Kumar Properties in real estate market and the innovative marketing strategy deployed by Xanadu Realty – India’s foremost business accelerator and growth expert in the realty sector. This is a testament to the RE marketing imperative – adopt cutting-edge marketing initiatives that encapsulate a 360-degree approach to showcase, communicate and drive the exponential growth in the Indian real estate market.
Speaking on the unprecedented success, Vikas Chaturvedi, CEO Xanadu Realty said, “We drive accelerated sales momentum on the back of sound marketing and sales strategies. The key success driver for Kumar Parc Residences was a holistic campaign that targeted three key consideration drivers – location, growth, and lifestyle. At Xanadu, we operate with a strong consumer centric approach which allows us to extrapolate insights, propelling us towards unique consumer led marketing solutions. The response from Kumar Parc Residences is a testament to Xanadu’s excellence and the consumer at the heart of the approach. Xanadu’s strength originates from a large network of Channel partners in Pune and a strong in-house Direct-Tech system that includes Digital and D2C set ups. Within 6 months of operations in Pune, we have started setting benchmarks, and are confident to establish ourselves as the leading growth partner in the Pune real estate market.”
Buoyed by the festive season, Xanadu conceptualised the campaign ‘Fireworks’, which build relevance during the festive season, and drew interest to a unique offering in the micro-market.
Hadapsar had witnessed tremendous growth a decade ago with the rise of Magarpatta SEZ and affiliate retail and commercial establishments. A key insight captured during market research, was the need to transform Hadapsar. With the need for a holistic lifestyle and growing demand in consumer preferences, the campaign concept of ‘Happening Hadapsar’, was created. This concept helped build an immediate connect with consumers in East Pune. The project – Codename Fireworks further went on to build a unique differentiated offering by being at the ‘Heart of Happening Hadapsar’, boasting of amenities within 100 meters.