NEW DELHI: India’s only end-to-end Sales and Marketing solution provider Xanadu Group has announced a strategic tie-up with real estate powerhouse Ekta World.
This announcement comes on the heels of a stellar last 6 months for Xanadu Realty where contrary to market sentiments and performance, Xanadu unlocked over Rs 500 crore of revenue for its partners across a spectrum of real estate categories.
The partnership with Ekta World – one of Mumbai’s most valued real estate brands, marks Xanadu’s foray into the niche ultra-luxury segment of Bandra-Khar-Santacruz. Ekta’s vote of confidence in Xanadu is testament of the company’s track record in developing state of the art business transformation strategies, a high-touch consumer experience and a market penetrating distribution system.
At a time where most real estate businesses are slowing down and postponing new project launches, Xanadu Realty has achieved to scale its businesses successfully. Ekta World’s Luxury Collection is a set of projects located in prime micro markets – ‘The One’ in Pali Hill, ‘The Verve’ in Khar West & ‘Trinity’ in Santacruz West and are together estimated to be worth INR 400 Cr.
Speaking on the tie-up,Ashok Mohanani, Chairman Ekta World, said “We are thrilled to partner with Xanadu to add velocity to the sales in our luxury portfolio. Xanadu’s attention to detail and its proven process driven methodology is key to this partnership. Our core values mirror that of Xanadu and we believe in developing state of the art living solutions for our customers. We welcome Xanadu into our EKTA parivaar and look forward to closely collaborating over the next few months.”
On this momentous occasion, Vikas Chaturvedi, CEO, Xanadu Group, said, “We have proven our calibre in marketing and sales across the luxury and super premium categories, wherein we have typically excelled in creating a superlative customer belief journey by elevating the client and project brands, the product at hand, the ROI potential, the sublime customer experience at every touch point. This association has started off on a great note and is testament to the trust that our partners at Ekta World have placed in us as an expert who provides holistic solutions tailored to their specific business needs. I strongly believe this partnership will see Xanadu and Ekta coming together to successfully revolutionise the luxury real estate market of Prime Mumbai West.”
Xanadu plans to achieve disproportionate momentum in sales velocity starting this quarter with the application of the firm’s proprietary Xanadu Blue Pro model which has a proven track record of delivering multi-bagger results in the luxury real estate segment across MMR.