NEW DELHI: The Wadhwa Group, one of India’s leading real estate development companies and a prominent realty player in Mumbai, have clocked Rs. 100 crore in two weeks through its Post-Paid Homes Festival.
The festival was designed for their Ready-To-Move-In projects; Atmosphere – Mulund (W), Elite – Thane (W), Crown Residences – Goregaon (W) & Prima Residences Ghatkopar (W).
The economy was a little shaken due to the Covid-19 pandemic that hit the globe which also brought an uncertainty in the real estate industry. Thankfully, things still tend to be going at a good pace due to the innovative minds behind real estate and buyers who are ready to take advantage of the situation and make the right call. The Wadhwa Group met the unparalleled combination of a quality developer offering a quality product at a quality location with a deep understanding of the customer’s issues that led to a festival offering a bouquet of products addressing the current pain points of the customer.
The customers who booked property during this festival availed several benefits such as ready possession, risk free investment, freedom from paying rent & EMI together, No GST, No additional cost of EMIs loaded, lowest price and no payment before July 2021.
Commenting on the success factors, Navin Makhija, Managing Director, The Wadhwa Group says, “We are extremely thrilled by the stupendous response received for our Post Paid Homes Festival. We understand that times are uncertain and customers are also facing liquidity issues. However, our offerings are explicitly designed to address these concerns. The pandemic has made the customers realize the importance of owning a well planned, well designed and a well ventilated home. The success of this festival is the affirmation of the fact that good projects by trusted developers are doing well in these unprecedented times as well. The credibility of developers, quality of construction, design and planning of the project, infrastructure support and timely delivery are paramount. Hence, demand for leading brands is sustainable, even in these testing times.”
The Wadhwa Group has introduced a virtual sales experience centre for their customers in these unprecedented market conditions to guide & support their buying decisions and give them an option to virtually transact during this festive season and thereon. On-call support, WhatsApp Assistance, virtual site tours and online booking features are made available to enhance the customer’s experience. The developer is also carrying out site visits with prior appointments so that they are able to regulate social distancing and ensure safety & well-being of their team members and customers. All the sites are continuously sanitized and utmost care is taken to ensure a safe environment for the customers.
According to recent studies, home buyers prefer organised players having a good track record of execution. The robust sales by top players are only likely to grow as during these uncertain times, homebuyers are now more skewed towards leading developers who assure them timely project delivery and quality construction.