NEW DELHI: Mumbai-based real estate developer Ruparel Realty recently launched its project ‘Ruparel Nova’ located in Parel. The developer has sold over 80% of the units making one more successful launches for Ruparel Realty.
Parel is ideal for the working populace of Mumbai due to its proximity and connectivity to all the major commercial centres in Mumbai. The USP of the project is that it offers maximum floor space starting from 368 sq ft and 374 sq ft (Carpet Area).
The pricing of the apartment is Rs. 99 Lacs or can opt for 10:80:10 subvention scheme. This gated project contains practically conceptualized homes with 2 car parking towers as a haven for someone who desires to live in a well-planned and well-designed home.
Commenting on project success, Amit Ruparel, Managing Director, Ruparel Realty said, “We are overwhelmed with the strong response received for our project Ruparel Nova in Parel. We recently launched this project and have sold over 80% of the units. There has been a demand for 1BHK homes. We saw this demand at our affordable housing project Ruparel Optima in Kandivali which saw huge appreciation from the home buyers. Also, during our market research, it was observed that there is crunch of 1BHK projects in Parel and hence we launched Ruparel Nova which has a unique concept of bringing forth affordable yet plush units in the heart of city.”
Further Ruparel adds, “Real estate is a competitive industry and it is very important for a brand to be prominent. We did a 360 degree marketing campaign for the launch of Ruparel Nova. The campaign comprises of advertisement in the print media followed by radio ads. We live in a digital age and tapping our customers online is crucial as 99% of millennials search property online. To reach to these consumers, we leveraged digital marketing by engaging with real estate portals and social media platforms.”
Ruparel Nova comprises of 1 tower, providing world-class amenities such as Refreshing Sky Pool with Poolside Deck, Sky Deck Café with Luxury Lounges, Magnificent Sky Deck with Observatory, Senior Citizen Lounge, and Fitness Centre with Cardio Studio, Well-appointed Fruit Juice & Salad Bar, WiFi Gaming Zone with Virtual Simulation Games, Multilevel Vehicle Parking Spaces with Acupressure Path and many more. The project has been conceptualized as a lifestyle residence where all the amenities have been thoughtfully integrated with the design of the home.