Jitu Virwani, Chairman and Managing Director, Embassy Group, Reeza Sebastian, Senior Vice-President – Residential Business, Embassy Group and Puneesh Kumar, Country Manager for Alexa Experience & Devices, Amazon India
NEW DELHI: Bengaluru-based Embassy Group has embarked on a new smart lifestyle project with the launch of Embassy Edge, an integral part of Embassy Springs — the city’s biggest and best-planned, self-sustained community.
With this, Embassy Group has entered into a new housing segment after making its mark in the luxury category of properties. These smart homes will be Alexa-enabled and come preinstalled with an Amazon Echo device.
Strategically located 9 kms from the Bengaluru International Airport, this newly launched project comprises of 1 BHK, 2 BHK, 2.5 BHK and 3 BHK apartments that range from 607 sq ft. to 1406 sq ft. with price range starting from Rs. 36 lakhs onwards.
Each unit is functionally planned with well-designed layouts that ensure the optimum usage of space and an uninterrupted view of the landscaped gardens. Embassy Edge is targeted towards the first-time homebuyers. Spread across 36 acres, the Phase 1 of Embassy Edge will offer homebuyers 800+ apartments spread across 5 towers in 12 acres.
Futuristic homes
This new launch will be a landmark project that will not only mark the Embassy Group’s foray into a new housing segment, but it will also bring cutting-edge technology to all its homes using Amazon Echo devices. Echo devices are smart speakers powered by the Alexa Voice Service, which can turn living spaces into voice-enabled smart homes. Embassy Edge residents will be able to control smart home appliances, play music, and even order products from Amazon.in by just speaking to Alexa.
Besides the at-home command capabilities, the Alexa voice service can also be accessed via smartphones, making it a perfect control and command centre, even when residents are away. The combination of Amazon Echo and Alexa will enable limitless social integration possibilities for the residents of Embassy Edge. Residents will be able to experience the future of community living where homeowners can interact with each other, set up society meetings in the community, monitor movements, book cabs, order food and buy groceries – using just
their voice. Additionally, Amazon Echo devices can also enable residents to have greener lifestyle by automating their homes to optimise the energy consumption.
Commenting on the group’s entry into the mid-level segment, Jitu Virwani, Chairman and Managing Director, Embassy Group said, “Following our success with luxury homes, we were keen to make our brand accessible to everyone. True to its name, Embassy Edge provides the much-needed smart home automation to the well-informed, modern home-buyers. Being the first in real estate to bring this integration of voice-enabled homes in India, we believe that this will revolutionize the residential sector. We will be replicating this concept in our other residential projects across micro markets. We are very happy to provide Amazon Echo experience to residents and better our offerings here at Embassy.”
“Walking around the home and giving voice commands to control smart home appliances or getting information may seem straight out of a sci-fi movie. That’s where Alexa comes in and makes it extremely easy to automate your home using your voice,” said Puneesh Kumar, Country Manager for Alexa Experience & Devices, Amazon India.
“We are delighted to see Embassy Group’s initiative to offer Alexa-enabled smart homes to customers,” added Puneesh Kumar.
Customers can experience the magic of Alexa-enabled smartphones at Embassy Springs by walking-in or scheduling an appointment.
Integrated Township – Living in a City within a City
Embassy Edge is an integral part of the 288-acre Embassy Springs, the biggest and the best planned city, in the investment hotbed of North Bengaluru. The Integrated Township property offers 188 acres of plots, 36 acres of apartments, 22 acres of villas and row houses; 20 acres of community facilities like a club and school, 34 acres of commercial and retail space. This Integrated Township is like a mini city within a city providing various amenities within a short radius.
Embassy Springs with its strategic and well planned Integrated Townships offers a sense of oneness and community living that is very essential today. It is a home for likeminded people to invest in homes close to one another so that their social circuit is complete. This will result in a cohesive living experience and better emotional health, which are essential for the present-day lifestyle.
Reeza Sebastian, Senior Vice-President – Residential Business, Embassy Group said, “We are delighted to launch the much-awaited Embassy Edge apartments, which is a part of our large Integrated Township, Embassy Springs. With its futuristic features, strategic location in North Bangalore, large expansive space within a community makes Embassy Edge a sound investment opportunity for the aspirational home buyers and millennials who view technology as an enhancement to daily life. We are offering an experience of our Embassy Edge voice enabled homes, with a walk through of our model apartment on site. It is encouraging to see the already increasing interest received for these future ready homes”