NEW DELHI (INDIA): British Paints, which traces its origins back to 1919, took another step forward in empowering customers to make best informed choices before they actually initiate purchase – this is through their digital initiative “Color Menu Color Touch”. This app is available for free download on Google Play Store and Apple App Store.
This Color Touch app has following features –
1. Choose your Color – British Paints Color Menu fandeck is available in this app. One can choose from the very wide range of colors by just a touch, and get a real feel of what it would look like on their walls.
2. Color Combinations –One can select different color combinations, either on their own, or by going through the color library. These can be adapted to the pre-designed interiors and exteriors to get a virtual experience. Alternatively, they can upload their own pictures and color them.
3. Dealer Locator – All Color Menu dealers’ database is available in this app. Customers can search the nearby dealers and approach them for their selected requirements. For Institutional customers, contact details of our branch offices are also provided.
4. Product Range – British Paints entire product portfolio along with Technical Datasheets is available in this mobile app. One can also download the TD Sheets directly from this app.
5. TVC – British Paints latest TVC / Corporate video has also been linked with this app.
6. Social Media – British Paints social media accounts such as Facebook / LinkedIn / Twitter / Instagram are also linked with this app. One can directly reach the social media pages by touch on one’s smart phone.
Ranjit Singh, President, British Paints said, “We are delighted to take one more step forward towards getting closer to the customer, and helping them make the right choices, sitting in their own house. This app will enable the entire family to participate in the selection of colors, room by room, as also for exteriors, thus ensuring complete satisfaction with the choices made. They can then walk in to any of our Color Menu dealer counters, and just show them the selected shades from their mobile phone, and get the exact shade tone as they had decided. Not only this, the app will also share complete technical details of our brands, so that the customer is absolutely convinced regarding their selection before they venture out to buy and paint.